Are Online Investing Platforms Good For Beginners?

These days you can work and unwind online in an abundance of ways, and investing is no different. Online investing platforms have exploded in popularity over the past few years, offering easy and accessible entry to the stock market. But are they suitable for beginner investors? Ruth explores the world of online investing platforms, and how you can use them to start your investing journey.

Are online investing platforms good for beginners? No.

They are perfect for everyone, whether they’re a beginner or experienced investor!

I’ve experienced investing both ways. I’ve used a traditional investment firm where I visited their office, had conversations with investment professionals, filled out a lot of paperwork, paid their fees, and then sent money to them each month that they invested on my behalf. Since I put my money in the care of someone else, I always felt removed from the process, never entirely understanding what I had invested in and if my returns were fair.

I’ve also used an online investing platform in the comfort of my own home. I educated myself about what type of investments would suit my long-term plans, and then I invested my own money instead of paying someone else to do it. I had total control over the process and decided exactly where my money went, and I had immediate access to all of my investments if and when I wanted to. It felt a lot more real and my wealth grew.

No one cares as much about your money as you

I prefer to invest by myself using online investing platforms because it forced me to become educated instead of handing that responsibility off to someone else. I remember the investment firm trying to educate me. Still, they were not speaking to me in the way I liked to learn, and I absorbed the information by seeking it out myself, and I’ve made far better decisions with my money.

Online platforms have wiped away the daunting process of using an investment firm, plus they are far cheaper to use, so more of your money gets to your investment of choice. When used with your keenness to learn, you have a low-fee, diversified way to grow your wealth at your fingertips. Your confidence increases when you see the investments you make working.

Educating yourself about investing and deciding what to buy before you sign up will make the ‘what do I invest in’ decisions so much easier once you have logged in.

What is the best platform to invest in stocks?

I can take the pressure to choose the ‘best’ platform away right now.

There is no ‘best platform’ for investing online.

There is a variety available, and each offers essentially the same thing — access to the share market in a low-cost way. It’s about finding the one that you find easy to use and understand. The advice I often give to people is to research your options, visit each website and have a good look around. Visit social media and find out what other people think, and listen to their pros and cons. Once you settle on one, sign up, buy something, wait a week and then sell it again!

Then think about how you found the process:

  • Did you understand what was happening?
  • Was it easy to navigate?
  • Did they answer your questions when you used their help service?

Only once you are satisfied should you begin to invest in earnest.

What do beginner investors need to do before signing up for an investing platform?

Using an online investing platform is like visiting Disneyland. It would help if you had a plan before you enter. Otherwise, you will get in, feel overwhelmed and not make the most of it. Signing up is the easy part, but once you are in, you will face an overwhelming choice of companies and funds you can invest in.

Educating yourself about investing and deciding what to buy before you sign up will make the ‘what do I invest in’ decisions so much easier once you have logged in. You can immediately search and find the one or two investments you were looking for, buy them and move on with your day.

An excellent investing platform will educate you

Finding a platform is the easiest part. Working out what to buy is the hardest. Some platforms are better than others at having educational tools and information on their website. I encourage you to read these as a starting point and then reach out to the broader internet and find blogs, podcasts, books and forums to round out your knowledge.

Do your research. Commit to learning, consult widely, seek a range of opinions and information and don’t just view things that back up your own ‘hunch’. If you have not internalized the view of becoming a long-term investor with a simple investment strategy, then your attention is likely to move on in this dynamic world.

In my view, New Zealand platforms Kernel and Hatch offer good on-site investment blogs, and my website, The Happy Saver, shares a bunch of knowledge to add to your learning. These resources are free to use and will help you decide on your investment mix (funds or shares) and whether you want to invest locally or globally.

Pros and cons of using online investing platforms


  • Being able to start with just $5 and do it entirely online and on your own gives those tentative future investors the courage to try. When people see that their first purchase worked and understand how and why, it encourages them to repeat the exercise and trade by trade, they build confidence.
  • They are far cheaper to use than a traditional investment firm, both when buying and selling.
  • In most instances, they take care of the tax for you.
  • They are easy to use, making investing accessible to everyone.


  • Education is down to you, and you must want to learn.
  • They can be TOO easy to use — some people don’t pay enough attention, don’t educate themselves enough and ultimately miss out on the great returns the share market can give you.
  • Much like how you choose lollies at the pick and mix counter, it can be tempting to buy a little bit of everything! A better strategy is to pick a few diversified funds, with perhaps one or two individual companies, and invest in them regularly and over a long period.
  • Selling is also fast and straightforward, meaning that people can panic and sell in a market downturn when it may be best to hold.

You’re not a beginner, you’re just at the start

I don’t like to think of people as beginner investors. Thinking of yourself as a beginner implies that you will make many wrong turns, fail, (hopefully) learn from your mistakes and then move forward. I don’t want that to be you. I want you to be more self-assured. You already have a lot more knowledge of companies and the share market than you realize, and I want you to go into it with a simple plan that you automate and settle in for the long term. That way, you set yourself up for success, and your money will grow.

Ruth blogs at all about how she and her family handle money. What’s the secret? Spend less than you earn, invest the difference, avoid debt and budget each dollar that flows through your hands. She firmly believes that if you can just get the basics right, life becomes easier from there on in.

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